Bharat-Reddy/Bank-Marketing-Analysis
The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe a term deposit.
This project helps banking institutions analyze past direct marketing campaign data to predict which clients are most likely to subscribe to a term deposit. By inputting historical campaign results and customer demographics, it outputs predictions and recommendations on how to more effectively target customers. It's designed for marketing managers and strategists at banks.
No commits in the last 6 months.
Use this if you are a bank marketer looking to improve the efficiency and success rate of your term deposit campaigns by identifying promising customer segments.
Not ideal if you need a real-time prediction system or a tool for managing active campaigns directly, as this focuses on historical analysis and strategic recommendations.
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21
Forks
14
Language
Jupyter Notebook
License
MIT
Category
Last pushed
Nov 22, 2023
Commits (30d)
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