Pegah-Ardehkhani/Customer-Segmentation
Customer Personality Analysis Using Clustering
This project helps marketing managers, product managers, and business analysts understand their customer base better by grouping customers with similar traits and behaviors. By inputting demographic data, purchase history, and website interaction, it outputs distinct customer segments. This allows you to tailor marketing strategies, product offerings, and customer service to specific groups, rather than using a one-size-fits-all approach.
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Use this if you need to identify different types of customers within your existing dataset to personalize your marketing and sales efforts.
Not ideal if you're looking for a real-time customer segmentation tool or a solution that predicts future customer behavior.
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7
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Jupyter Notebook
License
MIT
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Last pushed
Dec 10, 2024
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