PrayagRD/Online-Customer-Segmentation
This project aims to identify major customer segments on a transnational data set for a UK-based online retail.
This project helps online retailers understand their customer base better by grouping them into distinct segments. It takes historical transaction data, including purchase dates and values, and outputs profiles of different customer types. Retail strategists, marketers, and business analysts can use this to tailor promotions and improve customer engagement.
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Use this if you are an online retailer with transaction data and want to identify different customer groups for targeted marketing and strategic planning.
Not ideal if you need to predict future customer behavior or if your data lacks transaction details like purchase frequency and monetary value.
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Last pushed
Jan 12, 2023
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