abhinav1024/Marketing_Mix_Modelling-MMM-
A Marketing Mix Modelling project for an E-Commerce company
This project helps e-commerce marketing managers understand how their past marketing efforts, like ads and promotions, contributed to sales. By analyzing historical marketing spend and sales data, it shows what worked and by how much. The output is a clear picture of marketing ROI and recommendations for optimizing future budget allocation across different channels.
No commits in the last 6 months.
Use this if you need to quantitatively assess the impact of your marketing channels on revenue and optimize your future marketing budget for an e-commerce business.
Not ideal if you are looking for real-time campaign adjustments or a tool for managing social media content and engagement.
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Last pushed
Oct 03, 2025
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