farrellwahyudi/Predicting-Ad-Clicks-Classification-by-Using-Machine-Learning
In this project I used ML modeling and data analysis to predict ad clicks and significantly improve ad campaign performance, resulting in a 43.3% increase in profits. The selected model was Logistic Regression. The insights provided recommendations for personalized content, age-targeted ads, and income-level targeting, enhancing marketing strategy.
This project helps marketing and management teams improve ad campaign performance by predicting which users are most likely to click on an ad. It takes historical customer data, including demographics, site usage, and past ad interactions, to identify target customer segments. The output is a set of insights and recommendations for personalized, age-targeted, and income-level ad strategies.
No commits in the last 6 months.
Use this if you are a marketing manager or business owner looking to optimize your online ad spend by targeting the right customers and increasing your ad click-through rates.
Not ideal if you lack historical data on customer demographics, site activity, and ad click behavior, or if your advertising strategy doesn't involve online ads.
Stars
12
Forks
1
Language
Jupyter Notebook
License
—
Category
Last pushed
Nov 06, 2023
Commits (30d)
0
Get this data via API
curl "https://pt-edge.onrender.com/api/v1/quality/ml-frameworks/farrellwahyudi/Predicting-Ad-Clicks-Classification-by-Using-Machine-Learning"
Open to everyone — 100 requests/day, no key needed. Get a free key for 1,000/day.
Higher-rated alternatives
wzhe06/Ad-papers
Papers on Computational Advertising
seanZhang414/openadserver
Open Source Ad Serving Platform with ML-Powered CTR Prediction | Self-hosted alternative to...
abhinav-bhardwaj/Walmart-Sales-Time-Series-Forecasting-Using-Machine-Learning
Time Series Forecasting of Walmart Sales Data using Deep Learning and Machine Learning
juancaalcaraz/automatizacion-de-reportes-de-ventas
Sistema para generar reportes (en Excel y PDF) automáticamente y crear predicciones del total de...
karthickai/Linear-Regression
Machine Learning - Linear Regression_Ecommerce_Prediction