fengtong-xiao/DMBGN

The implementation of the accepted paper "Deep Multi-Behaviors Graph Network for Voucher Redemption Rate Prediction" in SIGKDD 2021 Applied Data Science Track.

37
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Emerging

This project helps e-commerce businesses predict the likelihood of a customer redeeming a voucher. It takes customer behavior logs, voucher collection data, and item features as input to produce a prediction of whether a specific customer will use a particular voucher. Marketing managers, data scientists, and product owners in e-commerce would use this to optimize their promotional campaigns.

No commits in the last 6 months.

Use this if you need to accurately forecast voucher redemption rates to improve the effectiveness of your marketing campaigns and reduce wasted incentives.

Not ideal if you are looking for a general-purpose recommendation system or a solution for predicting other types of customer actions besides voucher redemption.

e-commerce marketing voucher campaigns customer behavior analysis promotional effectiveness predictive analytics
Stale 6m No Package No Dependents
Maintenance 0 / 25
Adoption 5 / 25
Maturity 16 / 25
Community 16 / 25

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Stars

14

Forks

6

Language

Jupyter Notebook

License

BSD-2-Clause

Last pushed

Jun 02, 2021

Commits (30d)

0

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