ibrahim-ogunbiyi/Customer-Segmentation
An approach to Customer Segmentation Using ML
This project helps marketing and sales teams understand their customers better by analyzing purchasing behavior and demographics. It takes raw customer transaction and profile data to identify distinct customer groups, allowing businesses to tailor products and marketing strategies. The output is a clear segmentation of your customer base, highlighting key characteristics of each group.
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Use this if you need to identify different types of customers based on their spending habits and personal details to create more targeted marketing campaigns and product offerings.
Not ideal if you're looking for a real-time customer personalization engine or a tool that predicts individual customer churn without needing to analyze distinct segments.
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Last pushed
Oct 30, 2022
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