jiwon5315/BusinessAnalystPortfolio
This is a repository that I have created to showcase skills and share projects in Business Analytics.
This collection helps business analysts understand customer behavior, optimize marketing campaigns, and evaluate website performance. It takes in customer transaction data, marketing experiment results, and user demographic information to generate insights on customer segments, target user groups, and landing page effectiveness. Marketing managers, product managers, and data-driven business leaders would find value in these analyses.
No commits in the last 6 months.
Use this if you need concrete examples of how to apply data analytics techniques to common business challenges like customer segmentation or A/B testing.
Not ideal if you are looking for a ready-to-use application or software; this repository provides analytical project examples rather than a deployable tool.
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Last pushed
Jun 10, 2024
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