mickaelandrieu/php_customers_segmentation
Can we do Customers Segmentation using PHP and Unsupervized Machine Learning ? Yes we can ! 🤡
This tool helps marketing and sales teams categorize their customers into distinct groups using basic customer transaction data. By analyzing how recently customers purchased, how frequently they buy, and how much they spend (RFM metrics), it outputs customer segments. Marketing managers or small business owners who want to understand their customer base better would use this.
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Use this if you are a small business owner or marketer looking for a very simple, introductory demonstration of how customer segmentation works with basic transaction data.
Not ideal if you need accurate, production-ready customer segmentation for important business decisions, as its performance and accuracy are noted as very poor.
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Mar 02, 2022
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