saranshkr/purchase-propensity-model
Propensity model to predict a customer's likelihood of purchasing a product from an online store based on past behaviour
This helps e-commerce businesses predict which website visitors are most likely to make a purchase. By analyzing visitor behavior like clicks and sign-ins, it predicts whether a user will place an order. This allows marketing and sales teams to target their efforts efficiently.
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Use this if you want to identify high-potential customers on your e-commerce site to optimize marketing spend and increase sales conversions.
Not ideal if you need a real-time, instantaneous prediction for every single website interaction, or if your dataset is extremely large and requires a more complex machine learning approach.
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Nov 05, 2021
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