shenweichen/DSIN

Code for the IJCAI'19 paper "Deep Session Interest Network for Click-Through Rate Prediction"

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Established

This project helps e-commerce companies and online advertisers improve their ad recommendation systems. By taking historical user click data and ad display information, it predicts which ads users are most likely to click on. This allows advertising platforms and marketing teams to deliver more relevant ads, increasing engagement and conversion rates.

447 stars. No commits in the last 6 months.

Use this if you are an e-commerce platform, advertiser, or data scientist in online advertising looking to build or evaluate advanced models for predicting ad click-through rates based on user session behavior.

Not ideal if you are looking for a complete, production-ready ad serving or recommendation system, or if your primary goal is not focused on click-through rate prediction for display advertising.

online-advertising e-commerce-marketing click-through-rate ad-personalization user-behavior-analysis
Stale 6m No Package No Dependents
Maintenance 0 / 25
Adoption 10 / 25
Maturity 16 / 25
Community 25 / 25

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Stars

447

Forks

132

Language

Python

License

Apache-2.0

Last pushed

May 23, 2023

Commits (30d)

0

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