sidharth178/Market-Segmentation-in-SBI-life-Insurance
A machine learning clustering model for customer segmentation to define marketing strategy.
This project helps marketing managers, product managers, and business analysts in financial services understand their credit card customers better. It takes data on customer credit card usage behavior over six months and groups customers into distinct segments. The output helps define targeted marketing strategies for savings plans, loans, or wealth management products.
No commits in the last 6 months.
Use this if you need to categorize credit card holders based on their spending and usage patterns to tailor product recommendations and marketing campaigns.
Not ideal if you need to predict future customer behavior or analyze transaction data beyond six months.
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Last pushed
Jun 08, 2021
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