silviomori/udacity-machine-learning-capstone-starbucks
Machine Learning Engineer - Capstone Project - Development of a recommendation system to send offers via direct marketing
This project helps marketing teams determine which types of promotions (like discounts or 'buy one get one free' offers) resonate best with different customer groups. By analyzing customer demographics, past transactions, and how people responded to previous offers, it identifies the most effective offer for each customer. The output is a recommended offer tailored to individual customer profiles, intended for a marketing or customer relationship manager.
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Use this if you manage customer promotions and want to optimize which offers to send to different segments of your audience to maximize engagement and sales.
Not ideal if your business sells many different products and you need to recommend specific products in addition to offer types, as this model focuses on offer type recommendations for a single product.
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Feb 13, 2020
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