skacem/Marketing-Analytics-Foundations
The python version of the lab exercises from the coursera class Foundation of marketing analytics.
This project helps online retailers and marketers analyze their customer and sales data to gain insights into marketing effectiveness. You input your raw e-commerce data, and it helps you understand customer behavior, evaluate campaign performance, and optimize sales strategies. Marketing managers and business owners with e-commerce operations will find this useful for making data-driven decisions.
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Use this if you are an online retailer or marketer looking to apply foundational marketing analytics techniques to your e-commerce data for better business outcomes.
Not ideal if you are looking for advanced machine learning models or real-time analytics dashboards without a foundational understanding of marketing analytics principles.
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Sep 28, 2022
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