wzhe06/SparkCTR

CTR prediction model based on spark(LR, GBDT, DNN)

51
/ 100
Established

This project helps online advertisers and marketers predict the likelihood of a user clicking on an ad or recommended product. It takes historical click data and ad features as input, and outputs the predicted click-through rate (CTR) using various models. Digital marketing specialists, ad platform managers, and data scientists working in e-commerce or advertising would use this to optimize ad performance.

924 stars. No commits in the last 6 months.

Use this if you need to compare and evaluate multiple click-through rate prediction models using Apache Spark's machine learning capabilities, without external libraries.

Not ideal if you prefer a solution integrated with other programming languages or deep learning frameworks beyond Spark MLlib.

digital-marketing ad-optimization e-commerce recommender-systems user-engagement
Stale 6m No Package No Dependents
Maintenance 0 / 25
Adoption 10 / 25
Maturity 16 / 25
Community 25 / 25

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Stars

924

Forks

259

Language

Scala

License

Apache-2.0

Last pushed

Mar 06, 2020

Commits (30d)

0

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