polyusmart/Personalized-Hashtag-Preferences

The official implementation of EMNLP 2021 paper "#HowYouTagTweets: Learning User Hashtagging Preferences via Personalized Topic Attention"

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This project helps social media managers and marketers understand and predict how users on platforms like Twitter choose hashtags. By analyzing a user's past tweets and the context of existing posts with certain hashtags, it predicts which hashtags a specific user is most likely to use next. The outcome is a ranked list of hashtags tailored to individual user preferences, useful for content personalization and trending topic identification.

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Use this if you need to predict which hashtags a specific social media user will engage with, based on their past activity and current hashtag contexts.

Not ideal if you're looking for real-time hashtag recommendations for a general audience or if you need to understand overall hashtag trends without individual user context.

social-media-marketing content-personalization hashtag-strategy audience-engagement social-listening
Stale 6m No Package No Dependents
Maintenance 0 / 25
Adoption 5 / 25
Maturity 16 / 25
Community 15 / 25

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Stars

11

Forks

4

Language

Python

License

MIT

Last pushed

Feb 21, 2023

Commits (30d)

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