rezlite/NLP-Influencers-Analysis
This repository contains webscraping script and an analysis on Influencer/Affiliate Marketing in Instagram. This involves topic modeling and building a custom NER model.
This project helps affiliate and influencer marketers analyze Instagram posts, especially from micro-influencers. It takes raw Instagram post data and identifies sponsored content, the specific sponsors, and common topics within captions. Marketing strategists or brand managers can use this to understand influencer campaign effectiveness and identify potential partners.
No commits in the last 6 months.
Use this if you need to automatically detect sponsored posts, identify brand sponsors, and understand content themes from Instagram influencer captions.
Not ideal if you need to analyze influencer content from platforms other than Instagram or require real-time monitoring.
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Dec 30, 2021
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