paolobietolini/gtm-mcp-server

An MCP server for Google Tag Manager. Connect it to your LLM, authenticate once, and start managing GTM through natural language.

42
/ 100
Emerging

This project lets you manage your Google Tag Manager (GTM) containers using natural language conversations with AI assistants like ChatGPT or Claude. You can input requests like "Create a GA4 event tag" or "Audit this container," and the AI will configure GTM settings, create tags, triggers, and variables, or generate reports. It's designed for marketing managers, web analysts, and digital agencies who handle website tracking and analytics.

Use this if you want to configure, audit, or generate tracking plans for Google Tag Manager without manually navigating the GTM interface, by simply talking to an AI assistant.

Not ideal if you prefer to have full manual control over every click in the GTM interface or do not use AI assistants in your workflow.

Digital Marketing Web Analytics Google Tag Manager Website Tracking Marketing Operations
No Package No Dependents
Maintenance 10 / 25
Adoption 7 / 25
Maturity 13 / 25
Community 12 / 25

How are scores calculated?

Stars

30

Forks

4

Language

Go

License

BSD-3-Clause

Last pushed

Mar 01, 2026

Commits (30d)

0

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